I’ve had the opportunity to discuss the assembly of a business plan very recently with a former colleague of mine who has moved on to a new post. One of the key items that can often be overlooked is thorough understanding of your market segmentation. Whether your widget is a very niche product or one that you feel would be valuable in any application, you need to understand who you are selling to, and how to sell to them. This post over at BusinessPlans.org offers some great insight into how to get your market segmentation sorted with a depth of knowledge that is sure to impress investors, lenders, and your own employees!
Tag Archives: content
Content Is Still King: Re-Pressed
We’re going to do a focus on social media for a week of features in April, but until then… here’s a great way to ensure that you are providing quality content on your business social media outlets: create a content calendar! Whether you are curating content (such as providing a linkback to or snippet from a stellar article you found online), or providing your own created content, planning your work in advance saves the hassle of last-minute scrambles and helps ensure high-quality and effective messaging.
Communic8 in Ink 